Display Ads and Social Media Images

Overview

I have created display ads and social media images to boost marketing campaigns and increase click-through and conversion rates. I have worked in a variety of styles for both nonprofit and corporate use. Adept in Photoshop, Illustrator, and After Effects, I can generate static ads, animated GIFs, and videos. My experience also includes writing copy to accompany images on social media.

Products and Services

  • Design of static and animated display ads
  • Development of images for social media
  • Curation and correction of photos
  • Creation of vector graphics
  • File optimization for web
  • Copywriting for social media
  • Accessibility*

*I have modified some design examples from their original versions in order to comply with WCAG standards. Significant changes are noted in project descriptions.

Selected Work

Association for Mental Health and Wellness (MHAW): Workshops

I devised a format for social media images to promote a series of workshops for mental-health professionals. I used variations of the colors in MHAW’s logo to connect the images to the organization’s branding. Headshots of the expert speakers provided an immediate draw, and semitransparent vector graphics added interest to the background.

See other examples of social media posts, which entailed both writing and design services.

Social media image and display ad in square format for workshop by the Association for Mental Health and Wellness on managing workplace stress and conflict. The background is dark cyan, with a muted silhouette of a man and woman talking. The text is black and white. A headshot of the speaker, Matthew L. Schwartz, LCSW, MBA, CFSW, sits in the lower right. Social media image and display ad in square format for workshop by the Association for Mental Health and Wellness on treating anxiety disorders in adults and youth. The background is blue, with a muted silhouette of a child and adult talking. The text is black and white. A headshot of the speaker, Diane Bigler, LCSW, sits in the lower right. Social media image and display ad in square format for workshop by the Association for Mental Health and Wellness on adjustment through the grief and loss process. The background is blue grey, with a muted silhouette of an adult and child standing under an umbrella. The text is black and white. A headshot of the speaker, Kelly Daugherty of Greater Life Grief Counseling, LCSW, sits in the lower right. Social media image and display ad in square format for workshops by the Association for Mental Health and Wellness on grief, clinical supervision, confidentiality, trauma, and substance abuse. The background is blue grey; the text is black and white. There are headshots of the four speakers: Kelly Daugherty, LCSW-R, FT; Sarah Yanosy, LCSW-R; Kathryn Krase, PhD, JD, MSW; and Ken Montrose, CADC.

Association for Mental Health and Wellness: Chili Cook-Off

These display ads publicized a fundraiser that supported people with mental-health challenges. I used animation to impart a sense of fun and chose colors that suggested both autumn and chili.

(I originally created these as animated GIFs; I am presenting them here as videos for easier viewing.)

View examples of print work that I have done for MHAW.

ClickZ: Conference Partners

I designed these display ads to highlight some of the preeminent media, tech, and manufacturing companies that would be giving presentations at a ClickZ conference. The companies’ logos, colors, and styles increased the appeal.

(These were separate animated GIFs, one per company; I have consolidated them into two slideshows.)

Display ad and social media image in leaderboard format for presentation by Fandango at ClickZ Conference, using Fandango's logo, colors, and branding elements. Text reads, 'Learn how to capture your customers' attention across many channels.' Display ad and social media image in leaderboard format for presentation by Fandango at ClickZ Conference, using Fandango's logo, colors, and branding elements. Presenter is Adam Rockmore, vice president of marketing at Fandango. Display ad and social media image in leaderboard format for presentation by Huffpost at ClickZ Conference, using Huffpost's logo, colors, and branding elements. Text reads, 'Are you looking to create successful native ad campaigns.' Display ad and social media image in leaderboard format for presentation by Huffpost at ClickZ Conference, using Huffpost's logo, colors, and branding elements. Presenter is Lauri Baker, vice president of marketing at Huffpost. Display ad and social media image in leaderboard format for presentation by IKEA at ClickZ Conference, using IKEA's logo, colors, and branding elements. Text reads, 'Need help in designing an omni-channel strategy?' Display ad and social media image in leaderboard format for presentation by IKEA at ClickZ Conference, using IKEA's logo, colors, and branding elements. Presenter is Victor Bayata, head of mobile solutions at IKEA Group. Display ad and social media image in leaderboard format for presentation by LinkedIn at ClickZ Conference, using LinkedIn's logo, colors, and branding elements. Text reads, 'Trying to achieve mind-blowing content marketing ROI?' Display ad and social media image in leaderboard format for presentation by LinkedIn at ClickZ Conference, using LinkedIn's logo, colors, and branding elements. Presenter is Jason Miller, senior content marketing manager at LinkedIn.' Display ad and social media image in leaderboard format for presentation by NASA at ClickZ Conference, using NASA's logo, colors, and branding elements. Text reads, 'Want to know how NASA does it?' Display ad and social media image in leaderboard format for presentation by NASA at ClickZ Conference, using NASA's logo, colors, and branding elements. Presenter is John Yembrick, social media manager at NASA. Display ad and social media image in leaderboard format for presentation by Pinterest at ClickZ Conference, using Pinterest's logo, colors, and branding elements. Text reads, 'Are your native ad campaigns successful?' Display ad and social media image in leaderboard format for presentation by Pinterest at ClickZ Conference, using Pinterest's logo, colors, and branding elements. Presenter is Kevin Knight, head of agency and brand strategy at Pinterest. Display ad and social media image in leaderboard format for presentation by Thrillist at ClickZ Conference, using Thrillist's logo, colors, and branding elements. Text reads, 'Trying to bring data and content together?' Display ad and social media image in leaderboard format for presentation by Thrillist at ClickZ Conference, using Thrillist's logo, colors, and branding elements. Speaker is Paul Josephsen, vice president of integrated marketing at Thrillist Media Group.

Display ad in MPU format for presentation by Fandango at ClickZ Conference, using Fandango's logo, colors, and branding elements. Text reads, 'Learn how to capture your customers' attention across many channels.' Display ad in MPU format for presentation by Fandango at ClickZ Conference, using Fandango's logo, colors, and branding elements. Presenter is Adam Rockmore, vice president of marketing at Fandango. Display ad in MPU format for presentation by Huffpost at ClickZ Conference, using Huffpost's logo, colors, and branding elements. Text reads, 'Are you looking to create successful native ad campaigns.' Display ad in MPU format for presentation by Huffpost at ClickZ Conference, using Huffpost's logo, colors, and branding elements. Presenter is Lauri Baker, vice president of marketing at Huffpost. Display ad in MPU format for presentation by IKEA at ClickZ Conference, using IKEA's logo, colors, and branding elements. Text reads, 'Need help in designing an omni-channel strategy?' Display ad in MPU format for presentation by IKEA at ClickZ Conference, using IKEA's logo, colors, and branding elements. Presenter is Victor Bayata, head of mobile solutions at IKEA Group. Display ad in MPU format for presentation by LinkedIn at ClickZ Conference, using LinkedIn's logo, colors, and branding elements. Text reads, 'Trying to achieve mind-blowing content marketing ROI?' Display ad in MPU format for presentation by LinkedIn at ClickZ Conference, using LinkedIn's logo, colors, and branding elements. Presenter is Jason Miller, senior content marketing manager at LinkedIn.' Display ad in MPU format for presentation by NASA at ClickZ Conference, using NASA's logo, colors, and branding elements. Text reads, 'Want to know how NASA does it?' Display ad in MPU format for presentation by NASA at ClickZ Conference, using NASA's logo, colors, and branding elements. Presenter is John Yembrick, social media manager at NASA. Display ad in MPU format for presentation by Pinterest at ClickZ Conference, using Pinterest's logo, colors, and branding elements. Text reads, 'Are your native ad campaigns successful?' Display ad in MPU format for presentation by Pinterest at ClickZ Conference, using Pinterest's logo, colors, and branding elements. Presenter is Kevin Knight, head of agency and brand strategy at Pinterest. Display ad in MPU format for presentation by Thrillist at ClickZ Conference, using Thrillist's logo, colors, and branding elements. Text reads, 'Trying to bring data and content together?' Display ad in MPU format for presentation by Thrillist at ClickZ Conference, using Thrillist's logo, colors, and branding elements. Speaker is Paul Josephsen, vice president of integrated marketing at Thrillist Media Group.

ClickZ: San Francisco Conference

For these social media images, I used stunning photos of the city to gain viewers’ attention.

See my other work for ClickZ:

Display ad and social media image at 2:1 ratio for the ClickZ Conference in San Francisco. The photo is of the Bay Bridge at dusk. The bridge is on the left, lit in warm tones, and the waters of the bay are in purple tones. A lit skyline is in the background. At the bottom of the image are the ClickZ logo and conference information. Display ad and social media image at 2:1 ratio for the ClickZ Conference in San Francisco. The photo is of the San Francisco Bay at dusk. In the foreground is the water in blue tones. A lit boardwalk is on the right side of the image, and a lit skyline is in the background. At the bottom of the image are the ClickZ logo and conference information. Display ad and social media image at 2:1 ratio for the ClickZ Conference in San Francisco. The image is a blurred photo of the Bay Bridge and skyline at dusk, with a purple overlay. Spread across the image is information about the conference and discount rates in white text. At the bottom is the ClickZ logo.

ClickZ: Holiday Promotions

These playful images reminded viewers to register for the ClickZ Chicago conference before time ran out.

Display ad and social media image at 2:1 ratio for the ClickZ Conference in  Chicago, with a Labor Day theme. Text is dark green and dark grey; background is light green. On the edges of the image are illustrations of dragonflies, flowers, and a picnic basket in red, green, yellow, orange, and blue. Display ad and social media image at 2:1 ratio for the ClickZ Conference in  Chicago, promoting a discount for Labor Day. The photo is of a red beach chair which is on the sand and facing the ocean and the horizon. The text is in red and dark grey. Display ad and social media image at 2:1 ratio for the ClickZ Conference in  Chicago. The words 'Halloween Promotion' are written in dark brown in a large, spooky typeface across the top. There is an illustration of a jack-o'-lantern in the lower left. The text is yellow; the background is orange, with a muted pattern of bats. Display ad and social media image at 2:1 ratio for the ClickZ Conference in  Chicago, promoting a discount for Halloween. The image is an illustration of a graveyard at night, with a purple sky, large yellow moon, bats, jack-o'-lanterns, trees, and grave markers. The text is lavender and yellow.