I have created display ads and social media images to boost marketing campaigns and increase click-through and conversion rates. I have worked in a variety of styles for both nonprofit and corporate use. Adept in Photoshop, Illustrator, and After Effects, I can generate static ads, animated GIFs, and videos. My experience also includes writing copy to accompany images on social media.
Products and Services
- Design of static and animated display ads
- Development of images for social media
- Curation and correction of photos
- Creation of vector graphics
- File optimization for web
- Copywriting for social media
*I have modified some design examples from their original versions in order to comply with WCAG standards. Significant changes are noted in project descriptions.
Association for Mental Health and Wellness (MHAW): Workshops
I devised a format for social media images to promote a series of workshops for mental-health professionals. I used variations of the colors in MHAW’s logo to connect the images to the organization’s branding. Headshots of the expert speakers provided an immediate draw, and semitransparent vector graphics added interest to the background.
See other examples of social media posts, which entailed both writing and design services.
Association for Mental Health and Wellness: Chili Cook-Off
These display ads publicized a fundraiser that supported people with mental-health challenges. I used animation to impart a sense of fun and chose colors that suggested both autumn and chili.
(I originally created these as animated GIFs; I am presenting them here as videos for easier viewing.)
View examples of print work that I have done for MHAW.
ClickZ: Conference Partners
I designed these display ads to highlight some of the preeminent media, tech, and manufacturing companies that would be giving presentations at a ClickZ conference. The companies’ logos, colors, and styles increased the appeal.
(These were separate animated GIFs, one per company; I have consolidated them into two slideshows.)
ClickZ: San Francisco Conference
For these social media images, I used stunning photos of the city to gain viewers’ attention.
See my other work for ClickZ: