I have provided branding design to businesses in the fields of technology, digital marketing, finance, and disability advocacy. Styles in which I’ve worked include traditional, corporate, and whimsical. I have incorporated the branding into websites, print publications, display ads, social media graphics, and event collateral. The guidelines I’ve written for implementation have facilitated the work of other designers and web coders.
Products and Services
- Development of overall look and feel
- Logo design
- Color selection
- Curation and correction of photos
- Page layout for print
- Website design
- Coding in HTML/CSS
- Creation of style guides
*I have modified some design examples from their original versions in order to comply with WCAG standards. Significant changes are noted in project descriptions.
Mousebird and Wet Dog Weather
I designed websites for two related companies that specialize in data visualization. Branding design was an integral part of the work.
Read the case studies:
I created a logo for a blog about living with chronic illness. The logo conveys the uncertainty that often surrounds chronic conditions. Reflecting the author’s quirkiness, it adds a light touch to a serious subject.
I also provided a series of illustrations.
As the sole designer in New York for ClickZ, a provider of news and insights about digital marketing, I generated branding guidelines for their conference series, which drew 5,000+ attendees per year.
See how I applied the guidelines: