The New York Society of Security Analysts (NYSSA—now known as CFA Society New York), which had been serving the financial community for over 70 years, asked me to establish a magazine for its 10,000+ members.
I looked to position the publication as a rigorous yet accessible resource for financial professionals. After soliciting feedback from colleagues, I chose the name. I then created the brand identity, including logotype and stationery, to convey a sense of tradition, stability, and sophistication.
Learn more about the subsequent work of building the magazine itself.
(Letterhead has been truncated for display purposes.)