I designed a brochure for WatersTechnology, a family of publications covering financial information technology, published by Incisive Media. Given the raw text and data, I determined the best arrangement for the information and designed tables and infographics that sustained visual interest.
EJS Insurance Services
EJS Insurance Services and its sister company, Specialists in Long Term Care Insurance Services, asked me to design a brochure that would summarize their offerings. Since they were targeting members of the California Retired Teachers Association (CalRTA), I used that organization’s colors and chose imagery to reflect its membership. I also edited the copy for grammar and style. The trifold format makes the piece easy to distribute to the 40,000+ members of CalRTA either by mail or in person.
The New York Society of Security Analysts
The New York Society of Security Analysts (NYSSA—now known as CFA Society New York), an educational organization serving over 10,000 professionals in the financial industry, wanted to create a comprehensive marketing piece. I designed a three-panel folder and five inserts (either one- or two-sided). I also edited the text, which covered NYSSA’s history, purpose, membership, and offerings. This was the first such marketing piece the society had ever had.
- Brochure design
- Photo selection and correction
- Editing and proofreading
- Print production