Brochure Design

Overview

My work in brochure design has included editing, layout of text, creation of infographics, and curation and editing of photos. I have generated innovative and cost-effective formats for organizations in diverse fields. I can develop marketing pieces that will showcase your business and expand your reach.

Products and Services

  • Conception of brochure format
  • Organization and refinement of content
  • Editing and proofreading
  • Typography and layout
  • Design of graphs, tables, and infographics
  • Curation and correction of photos
  • Coordination with print vendors
  • Accessibility*

*I have modified some design examples from their original versions in order to comply with WCAG standards. Significant changes are noted in project descriptions.

Selected Work

ClickZ

The ClickZ conference series attracted 5,000+ digital-marketing professionals per year. I originated a small-format printed guide (page size 5.5″ x 8.5″), reducing paper usage and printing costs. The guide still contained all necessary information, including floor plans, agendas, and sponsors’ descriptions.

See my other work for ClickZ:

Front cover of the conference guide for ClickZ Live New York. Includes ClickZ Live New York logo, conference information, photos of people networking, and sponsors' logos. Spread from the conference guide for ClickZ Live New York. Includes welcome letter. Also includes floor plan of the space at the New York Marriott Marquis, incorporating classroom areas and presenters' booths. Spread from the conference guide for ClickZ Live New York. Shows the agenda for the first day of the conference in tabular format, broken down by the following content tracks: data-driven marketing, content marketing strategy, next-generation search, advanced, and Learn with Google. Spread from the conference guide for ClickZ Live New York. Shows the agenda for the second day of the conference in tabular format, broken down by the following content tracks: social innovation, mobile and local optimization, email marketing, advanced, and Yahoo Ads. Spread from the conference guide for ClickZ Live New York. Shows descriptions and logos of the platinum, gold, and silver sponsors. Platinum sponsors are Google and Yahoo. Spread from the conference guide for ClickZ Live New York. Shows descriptions and logos of sponsors. Back cover of the conference guide for ClickZ Live New York. Provides information about the ClickZ Live app and shows how the app looks on a phone.

Waters Technology

I designed a brochure for a family of publications covering financial information technology. Given the raw text and data, I determined the best arrangement for the information and devised tables and infographics that sustained visual interest.

Front cover of brochure for Waters Technology. Includes the Waters logo and the logos for Waters' publications: Inside Market Data, Inside Reference Data, Buy-Side Technology, and Sell-Side Technology. The background is dark grey. Inside spread of brochure for Waters Technology. The background is a photo of a woman standing in front of a bank of computer monitors and looking at the camera. Large areas of text describe Waters' audience and services. Inside spread of brochure for Waters Technology. On the left-hand page, a flow chart provides logos of and information on Waters and its publications: Inside Market Data, Inside Reference Data, Buy-Side Technology, and Sell-Side Technology. On the right-hand page, an infographic offers data for all brands on monthly page views, monthly visits, unique users, average visit duration, and average page views per user, with accompanying icons. Inside spread of brochure for Waters Technology. On the left-hand page, data on Waters' audience superimposes a world map. The data is broken down by region: North America, the United Kingdom, continental Europe, and the Asia-Pacific region. Below the map, a table classifies audience by institution type. On the right-hand page, a table lists Waters' events in North America, Europe, and the Asia-Pacific region, with descriptions and event logos. Back cover of brochure for Waters Technology, with a table listing rates for marketing in print publications, email newsletters, and websites, within Waters' products: Inside Market Data, Inside Reference Data, Buy-Side Technology, and Sell-Side Technology.

The New York Society of Security Analysts (NYSSA)

I created NYSSA’s first-ever comprehensive brochure. Now known as CFA Society New York, the organization served over 10,000 professionals in the financial industry. The piece comprised a three-panel folder and five inserts (see below). I also organized and edited the text.

See the publication that I generated for NYSSA.

Outside cover of trifold brochure for the New York Society of Security Analysts, unfolded. The left side, which would be the inside flap, shows photos of members that go with the three themes of community, standards, and forum. The middle, or back cover, shows the logo and address. The right, or front cover, shows photos of members, a large photo of the skyline, the logo, and the tagline. Inside cover of trifold brochure for the New York Society of Security Analysts, unfolded, showing photos and text that go with the three themes of community, standards, and forum. Includes photo of Robert Rubin, former U.S. secretary of the treasury.

NYSSA (Continued)

These inserts, which were placed inside the folder shown above, gave prospective members and sponsors a broad introduction to the society. (Inserts are not displayed proportionally to the folder.)

Insert providing member demographics of the New York Society of Security Analysts, broken down by occupation and employer type. Includes photos of members at a networking event and at a mock-trading event at the New York Stock Exchange. Insert about the benefits of membership in the New York Society of Security Analysts. Includes photo of a member receiving a signed copy of Confessions of a Wall Street Analyst by author Daniel Reingold. Insert about the benefits of the New York Society of Security Analysts' Jobs Network for job seekers. Includes photo of a group interview. Insert about the benefits of the New York Society of Security Analysts' Jobs Network for employers and recruiters. Insert about the benefits of being a corporate sponsor of the New York Society of Security Analysts. Insert about the benefits of joining the Leadership Circle of the New York Society of Security Analysts. Includes photo of a reception hall filled with people. Insert describing the benefits of joining a committee of the New York Society of Security Analysts and describing the committees. Insert continuing the descriptions of the committees of the New York Society of Security Analysts.